ABOUT — THE CUSTOM FAMILY

EVERYTHING IS POSSIBLE

Founded and led by Larry McCrudden, The Custom Family is an eclectic group of veteran production experts, creative engineers and master collaborators. We help clients and crews make great work, and we love doing it. We provide full-service production support, including:

Integrated Artist & Project Management | Creative Direction & Concept Development | Workflow Coordination | Budgets & Financials | Art Production | Casting | Content Creation: Management & Curation | Locations | Editing, Retouching, Post | Insurance, Payroll & On-Set Support | Auxiliary Brand Support

EVERYTHING IS POSSIBLE

PRODUCTION

Our experience, industry connections, and general tenacity help maximize the time and financial resources available. We strive to get the best possible results every time, whether a project is conventional, unconventional, or unprecedented.
A rigorous production process can be the key to capturing the spontaneous authenticity we often strive for. These elusive moments of kismet can’t be planned, but a
From call sheets & coffee to creative direction & critical decisions made under pressure, we help manage it all, every step of the way.

FAMILY ARTIST MANAGEMENT

As part of The Custom Family, we have been strategic partners to clients -big and small- since 1996. Consulting, partnering and collaborating on a wide range of projects, we create exceptional motion, print, and multidisciplinary content. From preliminary concept development to final asset delivery, we consistently produce world-class stuff for a wide range of clients and audiences.

CONSULTING

Artist development - Art buying - Brand strategy - Concept development - Creative engineering
Together we can strategize how to maximize your resources while maintaining the quality of the finished product and avoiding any unnecessary turbulence along the way. We will advise the best way to spend your time and money, and we usually figure out how to have fun doing it.

LOCATIONS

Locations, permits, crews, conventional scouting, hard-to-get locations, secret spots… The Custom Family can provide access to everything necessary for a project anywhere in the the US, or around the world. We assemble teams with the local access and connections required to secure both the right locations, and everything it takes to make them work.

TALENT / CASTING

The most important part of effective visual storytelling is often getting the right talent in front of the camera. Whether we’re after ordinary and relatable real people, or exceptional personalities with stories to tell, our intuitive approach to casting is one of the most valuable services The Custom Family offers.